Watching the news this morning I saw a story that Pepsico will remove Brominated Vegetable Oil. (BOV) from its Gatorade line. It appears they removed it after a high school teen got 200,000 people to sign a petition to have it removed.
Gatorade says it's safe, but because public perception has BOV as problematic they will remove it.
What is Brominated Vegetable Oil? Well it has Bromine as the main ingredient. Bromine is patented as a flame retardant. They use BVO to keep the citrus flavors from floating around, so it is essentially a stabilizer/emulsifier.
It will keep the BVO in it's other products, such as Mountain Dew, Squirt, a few of the Powerades. It is not in Pepsi or Coke.
BVO is banned in Europe and Japan. Is it any wonder kids are weaker and sicker then ever. What's your daily dose of BVO I ask sarcastically . If you can remove it so easily, why even put it in there in the beginning?